A five-star and newly created resort in Crete, designed in a very moroccan architectural style, required a fresh visual identity. Best two concepts are presented in this project. Concept B was selected by the client, integrated with Concept A’s graphic elements and visual identity.
Concept A presents the recognizable moroccan arches that have been used along with a mosaic pattern to symbolize the water element as a distorted line reflection on it. A san serif typeface was designed to present the brand name of the hotel portraying a simple but elegant style as well.
Concept B on the other hand, also depicts a recognizable moroccan arch that has been combined with elevating steps, common characteristics of Moroccan architecture. A san serif typeface was designed to present the brand name of the hotel adding a minimal touch to the overall image.