Häagen Dazs Basketball, visual identity
The Häagen Dazs cafe in Rethymno, Greece is setting up a basketball team every year to participate on local tournaments such as Kouroumpelo and other amateur level tournaments but very PRO looking and organized ones. This year the team is getting more serious and required a real and unique identity for their Basketball team as well as their Beach Volleyball team, all under the name of the world's popular brand of Häagen Dazs. A logo was created that combined a basketball on a ice cream's cone. The logo was applied on the team's merchandise and clothing.