A 30 year old store was in the process of renovating in town, dealing with the best in babies' fashion and kidswear in general. The owner needed a corporate identity in order to make her stigma on the local market. The name "Ahouto!" was selected meaning a cheerful sound made after when in the view of a baby's beauties! The logo along with the characters were designed, used and applied on various applications such as interior decoration, print ads, posters, stickers, store bags, T-shirts and lots of other merchandise.